In the 1980s, Sammy Namdar pioneered the introduction of Fancy Color diamonds to the American market, at a time when few understood the rarity and value.  Today that legacy continues, led by Joe Namdar, Daniel Namdar, and Taylor Wihlen, who bring their collective expertise and vision to design and manufacture high-end jewelry centered around Fancy Color Diamonds – from timeless yellow diamond tennis bracelets, pink diamond necklaces, and green diamond earrings.  Bold, original designs that give these remarkable diamonds the spotlight they deserve. Other companies may carry Colored Diamonds, but at Rare Colors – it’s in their DNA.

Their goal is simple: to bring accessibility and education to the consumer on the world of Fancy Color Diamonds.  Rare Colors by Namdar is a vertically integrated company, that buys newly polished diamonds overseas, and manufactures world class pieces, with true diamond experts at the helm.  They themselves select every diamond meticulously, and nothing leaves their shop unless their standards are met.

Each piece is fit to be passed down to future generations and tells a story – one of heritage, artistry, and a deep love for nature’s treasures.