Different shades of amethyst gemstones arranged in a row, highlighting color variation from light lavender to deep purple.

February is a month defined by connection: romance, celebration, and meaningful moments. Its birthstone, amethyst, reflects that spirit beautifully. Known for its signature purple color and luminous glow, amethyst is both romantic and refined, making it a thoughtful choice for February birthdays, Valentine’s Day, and lasting expressions of love.

The Meaning of Amethyst

Amethyst is valued not only for its beauty, but for the symbolism it carries. Often associated with:

  • Love and emotional connection
  • Calm, clarity, and balance
  • Protection and inner strength
  • Thoughtfulness and sincerity

These qualities make amethyst a meaningful gemstone for romantic jewelry and sentimental gifts.

Amethyst Color, Clarity, and Varieties

Amethyst is part of the quartz family, a diverse gemstone group. While best known for its purple hues, amethyst appears in a wide range of shades from deep purple and soft lilacs to even moss green.

Clarity plays a key role in amethyst’s value. Higher-quality stones display crystal-clear transparency and even color saturation. The unique forms of amethyst appear as:

  • Prasiolite: a light, moss-green quartz offering a fresh, modern look
  • Ametrine: a rare bicolor gemstone where amethyst and citrine naturally form together, blending purple and golden tones in one stone and prized for distinctive jewelry designs

Choosing Amethyst Jewelry

Amethyst’s versatility makes it easy to find a piece that feels personal and intentional.

For everyday wear: Amethyst jewelry adds an elegant touch of color. Stud earrings, pendants, and stackable rings offer subtle beauty, while statement pieces highlight the stone’s natural brilliance.

For gifting: Amethyst jewelry is a romantic alternative to traditional red gemstones. Diamond-accented amethyst rings, necklaces, or earrings feel timeless, which are perfect for Valentine’s Day, February birthdays, and anniversaries.

Our Favorite Amethyst Jewelry at Kimball’s

We are loving amethyst pieces that pair the stone with other colorful gemstones for added depth and interest. Mixed-gemstone designs feel romantic, expressive, and a little unexpected. It is perfect for those who want more than a traditional single-stone look. 

A gold bracelet featuring multiple chains adorned with colorful gemstone beads in assorted shapes and hues.Pair of gold hoop earrings set with multicolored round gemstones in a graduated circular design.


For a modern take, a standout combination has been amethyst set in sterling silver and accented with diamonds. The cool tone of silver highlights the stone’s purple hue, while diamond details add subtle brilliance. These pieces feel polished and easy to wear every day.

Sterling silver cable bracelet with amethyst end caps and diamond accents.


We’re also loving this Konstantino amethyst necklace, crafted in sterling silver with warm 18k gold accents. Its intricate detailing and rich purple stone give the piece a timeless, romantic feel, perfect for those who appreciate artistry and meaning in their jewelry.

Sterling silver necklace featuring purple amethyst accents and a floral pendant.


Our amethyst collections highlight the gemstone’s natural beauty through thoughtful design and fine craftsmanship. From classic silhouettes to diamond-enhanced styles, each piece is chosen to celebrate life’s meaningful moments with lasting elegance.

Styling and Gifting Inspiration

Amethyst pairs beautifully with:

  • Yellow or rose gold for warmth and romance
  • White gold or platinum for a clean, modern look
  • Diamonds for added brilliance
  • Other gemstones for colorful, layered effect

Amethyst jewelry pieces are a meaningful gift for:

  • Valentine’s Day
  • February birthdays
  • Anniversaries and romantic milestones
  • Thoughtful “just because” moments

Amethyst’s symbolism and versatility make it a gemstone that endures well beyond February. Explore amethyst jewelry at Kimball’s Jewelers—where life’s moments shine a little brighter.

 

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