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Let Your Taste Lead the Way

No two diamonds are alike, which is why we rely on the 4 Cs (color, clarity, cut, and carat weight) to determine value.

Seeing our selection of diamonds in person will help illustrate the differences—especially when placed side by side. As you analyze our variety of gorgeous options, your taste will dictate which characteristics are most important to you. We’ll take the time to show you the unique characteristics of diamonds and help find the perfect one for your budget.

Covering the Four Cs

There are infinite combinations of cut, color, clarity, and carat weight that can be leveraged to find the perfect diamond for the price you want.


Color is another topic of contention. “Colorless” diamonds in the D, E, and F categories are the most expensive, but individual taste will dictate just how far down the alphabet you want to go. The color scale goes from D to Z, D being completely colorless and Z being very yellow. A Z diamond, however, should not be confused with a “fancy yellow” or “canary” diamond, which is an entirely different grade of natural yellow diamonds that are also very desirable.


The clarity of a diamond can also be a topic of debate. Purists will strive for perfection and put an emphasis on the clarity, or lack of inclusions, within the diamond. Others feel that these invisible-to-the-eye imperfections are like a birthmark or mole, and these individual character marks should be embraced.


Lastly, many individuals favor brilliance over all others, which is mostly the result of a fine cut. The amount of sparkle, fire, and brilliance demonstrated by the diamond as it interacts with the ambient light is a very desirable trait for a diamond. Quite frankly, it’s what makes a diamond unique from all other gemstones!

Carat Weight

Carat weight is a huge driving force with regard to price because there are simply not as many large diamonds in the world. Thus, an increase in carat weight will result in a direct increase in price.

Contact one of our jewelry professionals if you’d like to continue the discussion.
We’re here to help.