A Diamond with a Story you can Trace
ORIGIN De Beers Group diamonds tell a story — your story. Each diamond* begins its journey in responsibly managed mines in Botswana, Canada, Namibia, or South Africa and is carefully traced from its discovery to the moment it reaches you. Through a unique inscription and registration on Tracr, the world’s leading digital diamond tracing platform, ORIGIN brings the opportunity for full transparency to the journey of each natural diamond.
Responsibly Sourced and Deeply Meaningful
ORIGIN is more than a diamond — it’s a promise. A promise of authenticity, responsibility, and meaning. It’s a rare opportunity to connect with a diamond that is as unique as the moment it celebrates. From the people it touched along the way to the place it came from, each ORIGIN diamond carries a story that is deeply personal — one you can hold, wear, and treasure forever.
Crafted to Shine Today and for Generations
Every ORIGIN diamond is crafted with precision and extraordinary symmetry, so each facet sparkles brilliantly. Each stone is one-of-a-kind, showcasing both its natural beauty and masterful craftsmanship. Set into jewelry, ORIGIN diamonds become symbols of connection, celebration, and, eventually, legacy — turning nature’s rarest creations into treasures that mark life’s most meaningful moments. Stop by our store to explore ORIGIN diamonds and find a diamond with a story as personal and extraordinary as your own
FREQUENTLY ASKED QUESTIONS
ORIGIN is a diamond jewelry concept from De Beers Group that brings unprecedented transparency to fine jewelry. It connects each natural diamond to its verified origin and story, allowing you to know not just what you’re wearing—but where it came from and what it represents.
ORIGIN is a diamond jewelry concept from De Beers Group that brings unprecedented transparency to fine jewelry. It connects each natural diamond to its verified origin and story, allowing you to know not just what you’re wearing—but where it came from and what it represents.
Each ORIGIN diamond comes with a secure digital record that follows it from where it was responsibly sourced to the finished piece you receive. This record confirms the diamond is authentic, ethically sourced, and exactly what it claims to be—giving you confidence and peace of mind.
ORIGIN diamonds are responsibly sourced from De Beers Group operations in Botswana, Canada, Namibia, and South Africa. These regions are recognized for strong governance, ethical labor standards, and long-term environmental stewardship.
Understanding a diamond’s origin offers peace of mind and a deeper sense of meaning. It ensures authenticity, supports responsible practices, and connects your jewelry to the communities and landscapes that helped bring it to life.
Absolutely. ORIGIN jewelry is ideal for life’s most meaningful moments—engagements, anniversaries, and milestone celebrations—because it pairs exceptional beauty with transparency, responsibility, and lasting significance.
Yes. We welcome you to visit Kimball’s Jewelers in Knoxville to experience ORIGIN jewelry in person. While we have a select number of ORIGIN diamonds available in store, our team will personally guide you and select the one that feels right.